Project 04 / Web / 2025
Monolith
Concept storefrontA digital flagship for a furniture studio that treats objects like monuments. Slow pacing, oversized type, and a product browser that feels like a gallery.
01 / Brief
Sell the silence, not the sofa.
Monolith is a fictional furniture studio making pieces for quiet rooms. The brief was to design a storefront that could sell a chair without a single lifestyle photo. The products needed to feel like architecture: heavy, considered, and worth slowing down for.
The experience had to remain useful. A gallery is lovely until you need to know the dimensions, the finish, or the lead time. The design keeps the poetry in the frame and the practical detail within reach.
02 / Approach
Three moves: title, object, detail.
I stripped the interface back to three moves: a title, an object, a detail. Product pages behave like exhibition labels. The grid is deliberately irregular; the typography does most of the emotional work.
A warm bone palette keeps the experience from feeling like another dark portfolio. Vermilion is reserved for the moments that need a pulse: add to cart, current section, a single line of emphasis.
“Sell the silence, not the sofa.”
03 / Build
A storefront that behaves like a room.
The build is static-first with a headless commerce layer. Product data drives the catalogue, while a small GSAP layer handles image reveals, menu transitions, and the cart drawer.
The cart persists locally and gracefully falls back to a contact-based enquiry flow if the commerce endpoint is unavailable. Product pages include dimensions, materials, lead times, and care notes — the unglamorous details that make a storefront real.
- 01Catalogue, product detail, and cart drawer.
- 02Editorial journal with three launch stories.
- 03Local cart persistence with enquiry fallback.
- 04Responsive image crops and reduced-motion support.
M
01
ROOM
STUDY
CART
DRAWER
04 / Outcome
What it leaves behind.
The storefront proves the pacing can survive commerce. The next step would be real inventory, fulfilment, and a product photography system that keeps the same restraint. The silence is the feature; the checkout still has to work.